NETWORK AND E-COMMERCE NET GENERATION: VLOGGING

Abstract

E-commerce transactions by utilizing a variety of marketplace platform through the In ternet media increasingly in demand by the people in Indonesia. Vlogs are social networks hosted by Net Gener where they can share information, expand communicati on networks and establish an N-fluence network. Vlog as the development of the blog with its a udio-visual capabilities make the voice of the consumer becomes more expressive. Vlogging is much more N-fluencial because the information reviews from a vlogger are much more appealing to Followers and viewers than reviews of unknown experts. This research discusses the development of vlog and its utilization fo r e-commerce (virtual market) through communications network in Net Gener era, along with the increasing of vlogging trend where consumer purchase decision is quickly influenced by N-fluence network through social media. The result is that vlogging networks can be an important option fo r e-commerce producers to promote products and build relationships with their consumers, the Net-Gener.for e-commerce companies who were capable of viewing opportuniti es, vlog is the latest innovations.