Cinco años de crisis en el mercado de la comunicación (2008-2013)

Abstract

This article tells the main problems of the mass media companies in the current state of economic crisis in Spain, from 2008 until now. It pays special attention to the case of the advertising industry. This work shows the current Spanish media landscape, determinate by the deep crisis and a low invest in traditional advertising. It explains how the advertising crisis has forced the media to change their own structures as corporations.