Generation-Z Banking Trends - A Study Based on Kolkata

Abstract

From the start of the universe, life has been evolving and with the passage of time, human civilization has seen radical changes. The Banking sector is no exception and has seen tremendous changes from its inception from issuing Bank receipts for high value transactions to limiting the daily limit of transfer. In recent times, with the advancement of technology, the Banking sector has been adapting and making changes. Search engines have been giving results within a blink of an eye, transferring funds doesn't need the hassle of going to physical branches. They born during 1995 to 2010, these are new working professionals and firmly believe in an internet based economy. They are the ones who believe in credit medium of transfer, EMI, Internet Banking and like nonphysical methods of money transfer. The main objectives of this study are to investigate the Millennial and Gen Z perception toward Fintech services, their usage intention, and their financial behavior.