More with less

Abstract

Building material manufacturers and construction companies are searching for options to run their businesses more sustainably, with more social responsibility. Reducing the environmental impact from construction activities is the priority. "More with Less" is the slogan. Players in the construction chain, from architects and consultants to contractors and building material manufacturers are faced with questions and orders involving designing more sustainably, with better building insulation, and are asked to apply alternative construction methods using sustainable construction materials. This demands an innovative approach from building material manufacturers in order to ensure their company's continuation.