Brief analysis on cross-cultural communication

Abstract

It is impossible to completely separate the theoretical study of intercultural and cross-cultural communication. Gudykunst states that before the late 1970s when he began his doctoral studies, there were few, if any, reliable and valid theories for the study of either type of communication. Perhaps then there were only trends in research. As the study of intercultural and cross-cultural theories has matured many new actual theories have been developed, tested., and confirmed or disconfirmed. Still more cross-cultural theories will develop over time which can be tested in a reliable and valid manner. © 2011 ACADEMY PUBLISHER Manufactured in Finland.