Scientific dissemination on YouTube in Latin America. Case Studies of universities, museums and Youtubers

Abstract

Scientific dissemination to society uses social networks such as YouTube to achieve a greater impact on citizens. Researchers and scientists around the world use it, individually as YouTubers, or at the institutional level. The objective of this work is to analyze the strategies followed for the scientific dissemination on YouTube of university channels, museums and youtubers in Colombia, Ecuador and Peru. Using a mixed methodology, narrative strategies, discursive analysis and statistical information provided by the platform itself were analyzed. The results highlight the effectiveness of the strategies of the YouTubers and the Colombian museum, compared to the other channels studied. The article discusses the need to take into account the strategies followed by YouTubers by universities and museums to improve their effectiveness as scientific disseminators.