The Role of Social Media in Hotel Marketing: A Study of Customer Engagement and Brand Loyalty

  • T Peter A
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Abstract

… use social media to reduce costs or enhance their marketing efforts, less attention is paid to how these platforms function as a tool for personal income generation… high-quality literature. …

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APA

T Peter, A. (2023). The Role of Social Media in Hotel Marketing: A Study of Customer Engagement and Brand Loyalty. International Journal of Science and Research (IJSR), 12(7), 1830–1834. https://doi.org/10.21275/sr23721185208

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