STRATEGI PEMASARAN PRODUK UMKM DENGAN MEMANFAATKAN MARKETPLACE DI FACEBOOK

Abstract

In order to survive in the era of industry 4.0 and the pandemic period, the Micro, Small and Medium Enterprises (MSME) sector must be creative and go online, namely using digital technology in developing its business, especially marketing. Marketing can be done through social media such as Whatsapp, Facebook and Instagram. Thus, a better marketing strategy is needed by utilizing social media so that its reach is wider and reduces activities outside the home. This training was conducted to focus on marketing strategies through the marketplace on Facebook. The choice of Facebook because Facebook users are the most social media users. MSME actors can create advertisements on the Facebook marketplace so that their marketing is wider.