Importance of Search Engine Marketing in the Digital World

Abstract

—Object tracking is one of the vital fields of com-puter vision that detects the moving object from a video se-quence. Internet has changed the world to global village. Due to improved connectivity and increase in data usage, any new or existing products or services can reach the consumer easily through digital marketing. Apart from creating a content rich website for a product, it is highly important that the website is at the top of the Search Engine Result Pages (SERPS) of a Search Engine. The technical aspect of Search Engine Market-ing Management (SEMM) of the website can be substantially improved by carrying out Search Engine Optimization (SEO) analysis of the website. The SEO tool can be utilized for in-creasing the website traffic and consequently increasing the sales revenue. This paper focuses on the interlinkage of Search Engine Marketing and Search Engine Optimization. The paper also provides the impact of Keyword analysis and the other SEO friendly techniques that positively affects the digital mar-keting.