Citizen Relationship Management and Principal/Agent Theory

Abstract

Principal/Agent Theory economic that makes clear accountability relationship management (Agent) to shareholders (Principal), �Have the effect of creating new public management . This theory highlights important issues regarding the accountability of state structures that distinguishes private structures. �This theory of public administration causes agents to act and be accountable to their citizens' interests. � Although the Principal/Agent theory does not provide a complete solution for administration accountable, but accountability relationships which reveal a positive step in improving accountability. � This theory is one of the factors citizen relationship management. In this article we will examine the relationship between Principal/Agent theory and citizen relationship management.