Exploring sources for seeking cultural heritage information

Abstract

The purpose of this study is to identify different sources used for seeking cultural heritage information. The paper aims to study the most vital sources used to seek cultural heritage information and examine the significant difference between sources and demographic variables. The study is conducted among youth of the Tangkhul tribe from Manipur state, India. The study used a structured questionnaire to collect data. Data screening, examining validity and reliability were conducted before analysis. SPSS version 20 was used for data analysis. An independent samples t-test and one-way ANOVA test were carried out to check the significant differences. The study reveals that “elders” are the most prominent sources used for seeking cultural heritage information. The findings also indicate that there is a significant difference between gender and Internet sources (p-value=0.040), similarly between marital status and electronic sources (p-value=0.028), likewise between education qualification and electronic sources (p-value=0.005), also between education qualification and audiovisual sources (p-value=0.042) and between the current place of residence and audiovisual sources (p-value=0.049). The findings revealed that youth used different sources for seeking cultural heritage information and the most desired sources are elders (mean score=4.02), followed by the Internet (mean score=3.48) and social media (mean score=3.46). The authors consider the study is the unique in conducting the research design. It acknowledged the gaps in the literature and the study proposed to fill the existing gaps. The study also identified the most sought source used for seeking cultural heritage information, thereby adding value to research.