ANALISIS PERSEPSI TENTANG KUALITAS LAYANAN TERHADAPKEPUASAN KONSUMEN PADA UD. MUKTI JAYA JEMBER

Abstract

Performance decisions get better, namely the goal for all employees to want to achieve the targets that have been set. The purpose of this study was to determine the Perception Analysis and Consumer Satisfaction at UD. Mukti Jaya Jember. The population used in this research is UD consumers. Mukti Jaya Jember. The sample used was 82 respondents, using a non-probability sampling technique. The data analysis technique uses multiple linear regression analysis. The results of this study indicate that the Perception Analysis variable has a significant effect on consumer satisfaction. Suggestions in this study is that companies can increase customer satisfaction.