ECR AND GROCERY RETAILING: AN EXPLORATORY FINANCIAL STATEMENT ANALYSIS

Abstract

Efficient Consumer Response (ECR) is a grocery industry strategy in which distributors and suppliers work together to improve value for consumers. It is well known and often cited in textbooks as an example of a modern approach to logistics strategy. However, little empirical research has been done on ECR and food retailers. Here, financial and operating results for thirteen grocers that adopted ECR are compared with twelve grocers that did not adopt.