Edutainment

Abstract

Edutainment, while seemingly a new and trending idea, is quite simply the combination of education and entertainment, or improving learning by making it more engaging. What began as a way to teach children concepts in a fun way (e.g., School House Rock) has evolved into an integration of technology, design, and academics (e.g., TED talks). Technology allows educators to become edutainers more easily by providing user-friendly formats and digital distribution that facilitates the creation of specialized content. This article provides an overview of two edutainment technologies and how they can be used to enhance the learner experience. The general features of the programs are described as well as how they can be applied in a management classroom.