Competitiveness of halal industry in Maghreb countries

Abstract

To ensure that the countries produce halal products in order to remain in the international market, then they must make sure that they remain competitive in the market. Therefore, this study was to measure the competitiveness of the halal industry in the Maghreb countries which consist of five countries, namely Algeria, Libya, Mauritania, Morocco and Tunisia. The methodology of this study was using halal market share in the country and revealed comparative advantage (RCA). The study found that Mauritania is the most competitive country for halal industry because of it has the highest RCA value and followed by Morocco and Tunisia. While the countries that have lower competitiveness are Algeria and Libya. Therefore, the government and industry should plays a role to improve the competitiveness of their national halal industry and to ensure they remain competitive in the international halal market.