The effects of social media marketing activities of apparel brands on consumers’ response and intentions to buy: The mediating role of brand equity

Abbas, M. Z., Ahmad-ur-Rehman, M., Alobidyeen, B., & Mehmood, S. (2021). The effects of social media marketing activities of apparel brands on consumers’ response and intentions to buy: The mediating role of brand equity. Journal of Administrative and Business Studies, 7(3). https://doi.org/10.20474/jabs-7.3.1