This paper studied the perception and mindset of the children belonging to family businesses. The aim was to explore their intention to join their existing family business and also examine the major factors that influence their decision. The paper analyzes the potential impact ofa set ofdemographic variables such as age, gender, and other background factors, including level of education. The study was conducted on respondents from the northern part ofIndia. The major findings imply that factors such as career interest, pressure from parents, self- esteem, independent attitude, attitude towardwork, attitude toward risk, leadership qualities, and team spirit all influence the offspring’s intent to join the family enterprise or not. Further, the findings also demonstrated that demographic variables such as level of education and gender have an impact.
CITATION STYLE
Rastogi, S., & Agrawal, R. (2010). Intention of offspring to join the family enterprise: a study of Indian businesses. Annals of Innovation & Entrepreneurship, 1(1), 5603. https://doi.org/10.3402/aie.v1i1.5641
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