Customer Perception Regards E-Wallets

Abstract

The purpose of the study was to examine customer perception regards E-wallet. The objectives of the study includes finding out the influencing factors that the customer prefer e-wallets over other mode of payment and also to analyse the customers opinion regards benefits and obstacles of E-Wallets . The researcher adopted simple random sampling method. Western Tamilnadu chosen as a study area and sample size is 150. This study based on survey method both primary and secondary data. The statistical tools were used in the study was Percentage analysis, Rank analysis, Chi-square test and T-test. The major finding of this study has been found that 59.3% of the respondents using Google Pay, 46% of the respondents are frequently using the e-wallet and 43.3% of the respondents are using e-wallet for the purpose of fund transfer. The chi-square test proved that there is a significant relationship between occupation and satisfaction level of e-wallet. The rank analysis proved that the majority of the customers preferred the E-Wallet for their fast service. Finally it is concluded that the customer perceptions about the e-wallets are good and they accept that the e-wallet is an alternative, attractive, supportive and necessary one of digital era.