Edtech Startups: Determining the Factors Involved in Internationalisation

Abstract

In the last 10 years, the connectivity of the human being with technology has become evident all over the world, we are in times of high use of technology in everyday life, as evidenced by the use of an Uber to study an online class with colleagues from other countries. Technology has led to the growth of education in Peru during the Covid-19 pandemic, which has allowed entrepreneurs to have a global perspective by creating enterprises in the education sector with a vision of scaling up to the foreign market. These startups are startups known as edtech startups. In this context, this research aims to determine the factors involved in the internationalisation of startups. The qualitative approach was used with a cross-sectional design based on in-depth interviews with experts and founders of this ecosystem, and a group of founders shared a success story of two startups selected for convenience. Networking and financing. Through innovation, strategies are applied in the startup processes to retain the consumer and obtain high recognition; networking helps to have contacts in all target countries, easy access in the selected market and financing allows sustainability in the market. It is concluded that these most relevant factors cooperate in the entrepreneurial ecosystem achieving a business model with high innovation and technology focused on improving education and at the same time entering the international market.