Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development

Abstract

This research aims to describe: (1) the form of conversational implicatures in cosmetic advertisements on television, (2) the factors influenced students' confidence in cosmetic advertisements on television, and (3) conversational implicatures impacts on the development of students' self-confidence. The research design is descriptive qualitative. Data collection is note-taking, questionnaire, and recording techniques. Data validity uses data triangulation techniques. Analyzing data uses an extralingual equivalent technique. The results show that there are five types of conversational implicatures, including (1) assertive implicatures consisted of stating and suggesting, (2) directive implicatures containing suggestive directives, (3) commissive implicatures including promising and offering, 4) expressive implicatures consisting of praising, and (5) declarative implicatures consisted of making an announcement. Furthermore, good customer judgment is the most crucial aspect that influences students' trust in cosmetic commercials on television. Joining positive individuals, changing appearances as desired, trying new things, and willing accept criticism are factors that impact the developmeny of students' self-confidence.