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INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH

  • AKHTER T
  • NUR-AL-AHAD M
Management & Marketing (2021) 19(2) 161-180
DOI: 10.52846/mnmk.19.2.01
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Abstract

… and involvement level. While the visual aspects positively influence buying decisions in the … involvement situation, informational elements play a significant role in higher involvement …

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APA

AKHTER, T., & NUR-AL-AHAD, M. (2021). INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH. Management & Marketing, 19(2), 161–180. https://doi.org/10.52846/mnmk.19.2.01

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