Neuro Marketing- The Future of Indian Marketing System

Abstract

There has been a change in the buying decision process of the customers to buy a particular kind of product. Also, there is a need of the hour to change this mindset and develop something which can be used to analyze the behavior of the customers in making decision regarding a particular product. This can be done by using the term Neuro marketing. This research paper presents how Neuro marketing can act as a future of marketing system in India. Neuro marketing is an emerging interdisciplinary field connecting psychology and neuroscience with economics. The goal of neuro marketing is to study how the brain is physiologically affected by advertising and marketing strategies. It involves the use of certain scientific techniques like FMRI (functional magnetic resonance imaging) and EEG (electroencephalography)