Potret Hedonisme Dalam Tiktok (Analisis Khalayak Pada TikTok Sisca Kohl di Kalangan Remaja Kota Surabaya)

Abstract

Hedonism is a view that considers pleasure and material enjoyment as the main goal in life. The data shows that today's teenagers tend to be oriented towards a hedonistic lifestyle. In the hedonic lifestyle, humans are said to always prioritize happiness, but over time the interpretation of hedonism itself turns negative into pleasure in pursuing worldly and avoiding displeasure. This study focuses on how the acceptance of late adolescents in Surabaya regarding hedonism content in Sisca Kohl's TikTok. This research uses reception analysis method, Stuart Hall's encoding-decoding theory. Based on the results of the study, it was found that late adolescents in Surabaya with different backgrounds can be divided into three categories. The first category is Dominant Hegemonic Position, where they agree that there is an element of hedonism in Sisca Kohl's TikTok content and it has an impact on their lives. The second category is the Negotiated Code Position where they agree that there is an element of hedonism in Sisca Kohl's TikTok content, but there is