Sustainable Initiatives in International Markets

Abstract

This chapter makes a novel contribution analyzing the necessary actions in education to generate professionals who can propose, implement and manage sustainability initiatives in companies for global markets. Likewise, various examples of industries that have been implementing initiatives that contribute to sustainable development are presented; thus, the actions that are being developed in the hospitality industry are presented, mentioning the research results and the examples of the most important hotels in the world regarding their sustainability reports. The initiatives in the supply chain management with a sustainable approach are also presented, mentioning its link with industry 4.0. Likewise, the components of sustainable transport were detailed, emphasizing sustainable ports and the use of electricity-based transport as an energy source. Finally, the sustainable plastic management strategies by some companies are mentioned.