El debate sobre Europa en twitter. Discursos y estrategias de los candidatos de las elecciones al parlamento Europeo de 2014 en España

Abstract

This article describes the electoral campaign developed in social networks (specifically Twitter) by candidates of eight Spanish political parties in European Parliament elections of May 2014. The main objective of the analysis is see to what extent the discourse of candidates is framed to European or national scope issues. The analysis suggests three complementary methodological approaches: a quantitative analysis of the activity of the candidates on Twitter; a content analysis of messages posted by candidates throughout the election campaign; and finally, an discourse analysis derived from the daily monitoring of the campaign.