Abstract
The paper discusses the librarian's role as a marketing professional, and the educational needs required to prepare for this work. Starting with an introduction to library marketing and related literature, the paper draws its data from two surveys of Swedish schools of library and information science and Swedish university libraries. The paper concludes with suggestions for professional development for librarians involved in library marketing.
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CITATION STYLE
Haglund, L. (2009). BECOMING A MARKETING SPECALIST IN AN ACADEMIC LIBRARY. In Continuing Professional Development- Preparing for New Roles in Libraries: A Voyage of Discovery (pp. 102–111). Walter de Gruyter – K. G. Saur. https://doi.org/10.1515/9783598440168.2.102
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