Generation Z’s perception of artificial intelligence used in selection processes

Abstract

The objective of this study was to identify and analyze the perceptions of Generation Z (born between 1995 and 2009) regarding new practices, processes, and emerging topics in people management, with emphasis on the application of artificial intelligence, since this is a very recent generation, and authors are only beginning to consider it in sociodemographic studies. A survey with online questionnaires was used in the study. It was forwarded to the social networks of Generation Z students from a university in the city of São Paulo to identify how this generation has behaved in selection processes, in view of new trends, especially when artificial intelligence is used. Artificial intelligence use in selection processes is not very well accepted by the members of this generation, contradicting what is generally propagated and disclosed in the media. The respondents are more attracted to companies that offer growth opportunities, good salaries, and benefits than to companies that offer independence and autonomy.