The Impact of Jordanian Banks Websites’ Quality on Customers’ Satisfaction

Abstract

This paper focuses on customers’ perceptions regarding three key aspects in Jordanian e-banking services: service quality, system quality, and information quality. The importance of these topics is likely to keep on growing in the near future, as customers become more demanding. Descriptive, analytical approach was used in this study; data were collected through questionnaires that were physically distributed to a random sample of 295 banks’ customers in Jordan. The model achieves an acceptable fit and explains 79.6% of its variance. Multiple regression analysis was used to examine the research hypotheses by using SPSS. The results of the study indicate that service quality has the highest impact on customer satisfaction followed by system quality and information quality. However and in order to meet current and future customers demands, banks in Jordan should strive to exceed their customers’ expectations, because of the ongoing growth in use of smart phones, mobile banking, and e-commerce further fuels the market growth. Therefore, banks as service providers should strive for excellence.