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How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry

  • Bernard
International Journal of Economics and Business Administration (2020) VIII(Issue 3) 534-542
DOI: 10.35808/ijeba/542
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Abstract

… Generally, the brand of a product will be stronger, create a brand image (branding), when the marketer carries out regular and structured promotions and evaluates what has … Managing Brand Equity … Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle …

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APA

Bernard. (2020). How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry. International Journal of Economics and Business Administration, VIII(Issue 3), 534–542. https://doi.org/10.35808/ijeba/542

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