BUSINESS MODEL INNOVATION for CIRCULAR ECONOMY: INTEGRATING LITERATURE and PRACTICE into A PROCESS MODEL

Abstract

To implement circular economy, manufacturers will need to develop new business models. Available approaches are granular, generic, infrequently focusing on advice or implementation, and lacking practical demonstration. This article presents how a tool was proposed to cover these gaps. Based on design research methodology, twenty-two conceptual and practical requirements were identified and translated in functions for the development of the Circular Economy Business Model Configurator, a tool that supports manufacturers in strengthening proposals of business models for circular economy.