EFFECTS OF FACILITY AND SERVICE QUALITY ON EXPERIENCE VALUE, SATISFACTION, AND BEHAVIORAL INTENTIONS IN AN URBAN THEME PARK

Abstract

The study uses multiple regressions to explore the relationships among five constructs: "theme park facilities", "service quality", "experience value", "satisfaction", and "behavioral intention". The results showed facilities to affect experience value more than the effect from service quality. A chain effect from experience value to satisfaction and behavioral intentions were identified. Facilities also affect satisfaction and behavioral intentions much more than the effect from service quality. Demographics differences were also explored though one-way ANOVA, which paved the way for recommendations.