Global, Regional, Transnational, Translocal

Abstract

The globalization of media industries has proceeded by a process of accumulation or sedimentation of layers or spaces that burst upon the world media stage but gradually take their place as parts, often very important parts, of complex industries such as television. One of the first ways that this process became visible, historically, was through the growth of different kinds of television to fill different spaces. To continue this theoretical reexamination, several key moments from the example of Brazilian network television are examined and theorized. It is a prominent case of a cultural industries' growth from import substitution to increasing national self-sufficiency and then to transitional and global prominence as an exporter.