Semantic category effects in visual word search

Abstract

The initial question was whether subjects could categorize a word semantically before they precisely identified the word itself. This failed to occur. When searching a visual display for a single target word, subjects searched at the same rate whether the distractors were in the same or in a different semantic category. However, when the size of the target set was increased to three, then six, items, subjects increasingly used category information to speed their search rate when targets and distractors belonged to different categories. Subjects appeared to perform the task by comparing the category of each display word to the category of the target set. © 1976 Psychonomic Society, Inc.