The effect of product characteristic familiarity on product recognition

Abstract

In order to explore the effect of product appearance characteristic familiarity on product recognition, both EEG experiment and questionnaire evaluation are used in this research. The objective feedback of user is obtained through the EEG experiment and the subjective opinions are collected through the questionnaires. The EEG experiment is combined with the classical learning-recognition paradigm, and the old-new effect of recognition experiment is used as a metric of recognition degree. Experimental results show that the difference of characteristic familiarity does have a significant effect on product recognition. The conclusion can be used in innovation design.