Agent-based intelligent media distribution in advertisement

Abstract

Networked electronic displays provide unique and effective capabilities for businesses and industries to communicate with their consumers. Today there are many solutions for static distribution of media-contents. However; delivering dynamic media-contents remains a major challenge. The overall goal of this work is to provide an intelligent media-content distribution, by which business intelligence is utilized to strengthen the business-customer relationships and increase profitability. This paper proposes a multi-agent approach to model the dynamic scheduling problem in media-content distribution. The proposed approach is validated through a prototype implementation. Copyright © 2006 International Federation for Information Processing.