AI in radio: The game changer you did not hear coming

  • Furtáková L
  • Janáčková Ľ
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Abstract

AI technologies are becoming more accessible to the public, leading to an increase in their use. This trend can also be observed in radio, where artificial intelligence is gradually finding its application in various forms and radio professionals are increasingly trying it out in practice. This study provides an overview of the use of AI in radio in Slovakia and abroad in different contexts. So far, AI has only been used to a limited extent in the generation of texts in Slovak, which leaves room for further development in this direction, but also for the need for constant control of documents and materials created for broadcasting. Radio stations use artificial intelligence to automate processes in the preparation of broadcasts, from the selection of songs to the generation of news. Despite these capabilities, there is still a need for human control and creativity in content creation. Radio is looking to use AI to improve the listener experience, although there are challenges such as language barriers and maintaining human authenticity in moderation. The study also discusses radio professionals’ perspectives on the use of AI and its future in radio.

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APA

Furtáková, L., & Janáčková, Ľ. (2023). AI in radio: The game changer you did not hear coming. Media & Marketing Identity, 95–106. https://doi.org/10.34135/mmidentity-2023-09

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