Implementation of Big Data in E-Commerce to Improve User Experience

Abstract

Technological developments have grown rapidly and very affect human life. In this fast-paced era, more and more data is circulating, one of which is about E-Commerce. Different personalizations for each person and certain habits help generate the use of big data technology in improving the user experience. The purpose of writing this scientific paper is to explain the application of big data in E-commerce which will have an impact on increasing user experience in the E-commerce environment. The application of big data in E-commerce will result in efficient services based on the wishes from the user. This paper was written using a descriptive method, with various analyzes of the data collected from references on the internet. The expected result of writing this scientific paper is to create an E-commerce environment that can provide effective services that are oriented to all users in the E-commerce.