Foreign Entry Mode, Cultural Distance and Subsidiary Performance of Malaysian Mnes

Abstract

This paper explores the extent to which foreign entry mode and cultural distance influence the performance of Malaysian Multinational Enterprise (MNE) subsidiaries established in foreign countries. Data for this study were obtained from 13 Malaysian MNEs, which provided information on a total of 26 subsidiaries located in 16 countries. Implications of the study findings are discussed and suggestions for future research are provided.