The Role of Tri Hita Karana Culture as Moderating the Effect of Competence on Business Performance through Competitive Advantage

Abstract

Performance is an important factor in the survival of MSME actors. The small business sector in Bali is in dire need of continuous performance so that the welfare of business actors can be sustainable. Culture is the thing that distinguishes each region in carrying out its business ethics, by adhering to culture, a sector that is solid in maintaining a green environment, human relations and God. This study wants to examine the moderating role of Local Wisdom (Tri Hita Karana) on Competence and Business Performance of small businesses. Quantitative method is used with purposive sampling technique of 86 samples from the Slovin formula. Moderation Local wisdom provides a competency boost to performance. The existence of caring for the environment, others and adhering to God's teachings, norms and responsibilities become greater.