Cultural Identity in Intercultural Communication

Abstract

Culture is a nation's deepest historical accumulation and a country's most distinctive spiritual banner. Overall cultural strength and competitiveness of the country, an important symbol of national rejuvenation, is an important part of overall national strength. Through two-thousand-year history of East-West exchanges between various cultures, various ideological beliefs intertwined, and various ideological trends were agitated. China is able to really improve and stengthen the cultural soft power only by good solutions to the problem of cultural identity in global communication and the firm establishment of core values.