The Influence of MSME Owner Leadership and Motivation on Employee Productivity in the Weaving MSME Business Environment in Bandar

Abstract

The research aims to determine the influence of MSME Owner Leadership and Motivation on Employee Productivity. Case studies were conducted on MSME owners located in urban areas. Data was obtained by distributing questionnaires. The sample studied in this research was 35 respondents. Data analysis techniques: Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, Coefficient of Determination Test. The results of this research show that (1) The results of hypothesis testing prove that MSME Leadership has a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar. (2) The results of hypothesis testing prove that motivation has no significant effect on employee productivity in the MSME Weaving Business Environment in Bandar. (3) The results of hypothesis testing prove that MSME Owner Leadership and Motivation simultaneously have a significant effect on Employee Productivity in the Weaving MSME Business Environment in Bandar.