THE INFLUENCE OF ECOTOURISM PERFORMANCE ON QUALITY TOURISM AND SUSTAINABLE TOURISM IN SWARGALOKA ECOTOURISM, HAUR GADING DISTRICT, NORTH HULU RIVER DISTRICT, SOUTH KALIMANTAN

Abstract

Objective: Ecotourism is seen as a means to protect the natural environment through income generation, education, environmental preservation and sustainable involvement of local communities. Conservation (KA), Services (LA), Economic Development and Infrastructure (PE), and Control (PN) which are success factors in improving ecotourism performance (KE) can support tourism with quality and sustainable experiences Theoritical Framework: This study explores the importance of efforts to improve ecotourism performance so that ecotourism becomes quality and sustainable. This is to provide knowledge to tourists to maintain a prosperous ecosystem and natural resources Purpose: The purpose of this research is to test empirically the conceptual model of ecotourism performance (KE), namely to understand and find out the effect of ecotourism performance (KE) on sustainable tourism (PBK), the effect of tourism quality (PBK) on sustainable tourism. (PB), Methods: The object of this research is the community around the Swargaloka ecotourism area. Data collection was carried out using the survey method in the Swargaloka Ecotourism management area. Data were analyzed using quantitative methods and tested statistically using PLS (Partial Least Squares). Result and Conclusion: The results of the study can be concluded: ecotourism performance (KE) has a significant effect on tourism quality (PBK), tourism quality (PBK) has a significant effect on sustainable tourism (PB), and ecotourism performance (KE) has a significant effect on sustainability. tourism (PB). So that ecotourism performance greatly influences the quality of sustainable ecotourism. The more sustainable ecotourism performance is improved, the environment is well maintained, social welfare conditions and people's incomes are getting better. This study provides a managerial contribution to society and government to focus on improving ecotourism performance so that ecotourism is not only for the short term but for the future.