THE EFFECT OF RETURN ON ASSETS, FREE CASH FLOW, AND DEBT TO EQUITY RATIO ON COMPANY VALUE

Abstract

This research aims to empirically examine the effect of Return on Assets, Free Cash Flow, and Leverage on its value in the Consumer Goods Industry company during the year 2016 to 2018. The method of determining the sample uses purposive sampling. One hundred eighteen pieces were selected with predetermined criteria on this. This research's independent variables are Return On Assets, Free Cash Flow, and Leverage as the dependent variable is Company Value. The analysis technique used in this research is descriptive statistics, classic assumptions, feasibility models. The results indicate that the variable Return on assets and Leverage affect the company's value. Whereas the variable Free Cash Flow does not affect the value of the company. KEYWORDS: Return On Assets, Free Cash Flow,Leverage and Company's value