Application of multi‐criteria decision‐making models for the evaluation cultural websites: A framework for comparative analysis

Abstract

Websites in the post COVID‐19 era play a very important role as the Internet gains more visitors. A website may significantly contribute to the electronic presence of a cultural organization, such as a museum, but its success should be confirmed by an evaluation experiment. Taking into account the importance of such an experiment, we present in this paper DEWESA, a generalized framework that uses and compares multi‐criteria decision‐making models for the evaluation of cultural websites. DEWESA presents in detail the steps that have to be followed for applying and comparing multi‐criteria decision‐making models for cultural websites’ evaluation. The framework is implemented in the current paper for the evaluation of museum websites. In the particular case study, five different models are implemented (SAW, WPM, TOPSIS, VIKOR, and PROMETHEE II) and compared. The comparative analysis is completed by a sensitivity analysis, in which the five multi‐criteria decision‐making models are compared concerning their robustness.