The many shades of green

Abstract

The views of Chuck Failla, the founder of A Socially Conscious Concept, a company established to promote awareness of the many green products and services available in the USA, are outlined. Failla coined the term Scuppie to describe the socially-conscious upwardly-mobile person who is concerned about green causes but who wishes to pursue a successful career. The market for environmentally-responsible clothing in the US is discussed.