Energy drink on online newspapers: Sources, frames and fallacious arguments for building a lenient discourse

Abstract

Media interest in food and its consequences is a major present-day issue. However, there has been little research into the presence of energy drinks. The current study shows how this subject was tackled in the online newspapers elpais.com and elmundo.es online from 2012 to 2019. In addition, the sources, frames and interaction with the readers were analysed. There is substantial scientific literature detailing the negative consequences of the consumption of energy drinks. Despite this, journalistic discourse remains lenient with this product. The information provided is based on fallacious arguments showing hedonistic or sports values that emphasise the positive aspects of these drinks. However, in recent years the trend has been toward a more attentive journalism with greater predominance accorded to health concerns. Feedback analysis shows that critical information about this type of consumption receives more comments from readers.