“Tearing the Fabric” or “Weaving the Tapestry”? A Discursive Resources Approach to Identity-Implicating Organizational Events

Abstract

How do organizational members discursively construct large-scale organizational events that have identity implications? Whereas previous studies have focused primarily on collectively construed organizational identity threats and, to a lesser degree, identity opportunities, we move beyond past work to examine how individual members construct a single organizational event in divergent and more nuanced ways. Taking a discursive resources approach to members’ discourse in response to a watershed event in the Episcopal Church, we find that members engage in organizational identity work processes as a means of constructing an identity-implicating event. Through their identity work, which involves the construction of (in)coherence among an organization’s multiple identities, members construct an event as aligned with some organizational identities yet misaligned with others. Our study has implications for research on organizational identity and identity work, organizational events, and discursive resources.