CrossFit and “Cancel Culture”: Probing Practitioners’ Responses to the “Canceling” of Greg Glassman

Abstract

In this article, we explore the responses of crossfit practitioners to the ‘canceling’ of Greg Glassman in the aftermath of racist tweets and comments made in response to the killing of George Floyd. We draw on 50 interviews with crossfit practitioners to understand how they interpret and respond to the ‘canceling’ of Greg Glassman and the disavowal of CrossFit by prominent CrossFit athletes and organizations. We probe how athletes, regardless of levels of involvement, in the wake of Glassman's comments respond to the refiguring of the sporting community of CrossFit. A cancel culture continuum from affirmation to rejection emerged from the interview data that typified their views of cancel culture, Greg Glassman's removal from CrossFit HQ, and the current state of the sport. We conclude with a discussion of the phenomena of canceling or cancel culture and reflects on crossfit as a sport in light of the Glassman affair.