E-Commerce Information System Management Based on Data Mining and Neural Network Algorithms

Abstract

The rapid development of artificial intelligence technology has led to rapid development in various fields. It has many hidden related customer behavior information and future development trends in the e-commerce information system. The data mining technology can dig out useful information and promote the development of e-commerce. This research analyzes the significance and advantages of data mining technology in the application of e-commerce management systems and analyzes the related technologies of data mining and future trend prediction. This research has taken the advantages of clustering and naive Bayesian methods in data mining to classify product information and purchase preferences and other information and mine the associated data. Then, the nonlinear data processing advantages of neural networks are used to predict future purchasing power. The results show that data mining technology and neural networks have high accuracy in predicting future consumer purchasing power information. The correlation coefficient between real consumption data and predicted consumption data reached 0.9785, and the maximum relative average error was only 2.32%. It fully shows that data mining technology can obtain some unrecognizable related information and future consumption trends in e-commerce systems, and neural networks can also predict future consumption power and consumption patterns well.