The Impact of Deviant Strategy on Corporate Innovation Performance: The Moderating Role of Equity Incentives and Market Competition

Abstract

Related research has pointed out that the choice of corporate strategy can affect corporate performance, but the relationship between deviant strategy and corporate innovation performance has not been revealed. This article uses the 2007-2017 Chinese A-share listed companies as samples. The study found that corporate innovation performance is affected by deviant strategy, and there is a positive correlation between them; equity incentives will strengthen the relationship between deviant strategy and corporate innovation performance; however, market competition will weaken the relationship between deviant strategy and the innovation performance of enterprises. This research has certain theoretical significance and provides relevant suggestions for management practice.